Family Service / N.D.P.K. nv.

Description

The Belgian DPA imposed a fine of EUR 50,000 on Family Service / N.D.P.K. nv. The controller is an advertising agency that, among other things, sends expectant mothers gift boxes containing various discount vouchers, product samples and information about pregnancy and birth. The box items are provided by third parties, to whom the controller subsequently transfers the recipients' contact data for marketing purposes. The consent of the recipients to this transfer and to subsequent advertising measures by the third parties is obtained in advance by the controller for this purpose. A data subject filed a complaint with the Belgian DPA because, although she had revoked her previously given consent, she nevertheless continued to receive advertising calls from third parties to whom the controller had transmitted her data.