Gyldendal A/S
Non-compliance with general data processing principles
Dato for beslutning
22. juni 2022
Myndighet
Danish Data Protection Authority (Datatilsynet)
DK
Sektor
Media, Telecoms and Broadcasting
Land
DK
Lov og rett
GDPRStatus
FINALBeskrivelse
The Danish DPA has fined publisher Gyldendal A/S EUR 134,000. During its investigation, the DPA found that the company had kept the data of approximately 685,000 unsubscribed members of Gyldendal's book clubs longer than necessary. Instead of deleting the data of the deregistered book club members, Gyldendal kept the data in a database. The data of approximately 395,000 of the former members affected were kept for more than 10 years. In addition, the DPA found that Gyldendal did not have a procedure or guidelines for data deletion.