H&M Hennes & Mauritz GBC AB

€30,000

Insufficient fulfilment of data subjects rights

Datum för beslut

17 oktober 2023

Myndighet

Data Protection Authority of Sweden

SE

Sektor

Industry and Commerce

Land

SE

Lag

GDPR

Status

FINAL

Beskrivning

The Swedish DPA has imposed a fine of EUR 30,000 on H&M for sending out marketing messages, despite the fact that data subjects had exercised their right to objection. Six data subjects had filed a complaint against the controller with the DPA. The DPA found that the controller did not have sufficient systems and procedures in place to facilitate data subjects exercising their right to object to direct marketing.

Rättsliga hänvisningar

Art. 12 (3)Art. 21 (3)

Frågor och överträdelser

Insufficient fulfilment of data subjects rights

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