Gyldendal A/S
€134,000
Non-compliance with general data processing principles
Decision Date
June 22, 2022
Authority
Danish Data Protection Authority (Datatilsynet)
DK
Sector
Media, Telecoms and Broadcasting
Country
DK
Law
GDPRStatus
FINALDescription
The Danish DPA has fined publisher Gyldendal A/S EUR 134,000. During its investigation, the DPA found that the company had kept the data of approximately 685,000 unsubscribed members of Gyldendal's book clubs longer than necessary. Instead of deleting the data of the deregistered book club members, Gyldendal kept the data in a database. The data of approximately 395,000 of the former members affected were kept for more than 10 years. In addition, the DPA found that Gyldendal did not have a procedure or guidelines for data deletion.
Legal Citations
Art. 5 (1)
Issues & Violations
Non-compliance with general data processing principles