Apoteket AB.
€3,200,000
Insufficient technical and organisational measures to ensure information security
Decision Date
August 29, 2024
Authority
Data Protection Authority of Sweden (Integritetsskyddsmyndigheten)
SE
Sector
Health Care
Country
SE
Law
GDPRStatus
FINALDescription
The Swedish DPA has imposed a fine of EUR 3.2 million on Apoteket AB. The controller had used so-called meta pixels on its website which, due to incorrect settings, caused personal data of customers to be transmitted to Meta. The controller had used the tool to improve its marketing on Facebook and Instagram, without intending to transmit the data. During its investigation, the DPA found that the controller had failed to implement appropriate technical and organizational measures to protect personal data in order to avoid such an incident.
Legal Citations
Art. 32 (1)
Issues & Violations
Insufficient technical and organisational measures to ensure information security