Sky Italia S.r.l.
€842,062
Insufficient legal basis for data processing
Decision Date
September 12, 2024
Authority
Italian Data Protection Authority (Garante)
IT
Sector
Media, Telecoms and Broadcasting
Country
IT
Law
GDPRStatus
FINALDescription
The Italian DPA has fined Sky Italia EUR 842,062 for unlawful telemarketing. The investigation revealed that Sky contacted individuals without proper consent, including those registered in advertising opt-out lists and those who had given consent before the GDPR came into force—without reassesing its validity under the updated legal framework. Additionally, the documentation of consents obtained from data providers was deemed inadequate, as Sky stored consent details in modifiable Excel files, failing to ensure clear and verifiable proof of user consent.
Legal Citations
Art. 5 (1)Art. 6 (1)Art. 130
Issues & Violations
Insufficient legal basis for data processing